PRIVACY POLICY
    
        Shop Display Systems Ltd is committed to preserving the privacy of all visitors
        to our website at www.sds.uk.com. Please read the following privacy
        policy to understand how we use and protect the information that you provide to
        us.
    
    
        By registering or placing an order on this website, you consent to the collection,
        use and transfer of your information under the terms of this policy.
    
    
        INFORMATION THAT WE COLLECT FROM YOU
    
        When you visit, register or order products or services on www.sds.uk.com
        you may be asked to provide certain information about yourself including your name,
        contact details and credit or debit card information.
    
    
        We may also collect information about your usage of our website as well as information
        about you from messages you post to the website and e-mails or letters you send
        to us.
    
    
        To maintain customer service standards and to assist staff training, we may record
        and monitor incoming calls.
    
    
        USE OF YOUR INFORMATION
    
        Your information will enable us to provide you with access to all parts of our website
        and to supply the goods or services you have requested. It will also enable us to
        bill you and to contact you where necessary concerning your orders. We will also
        use and analyse the information we collect so that we can administer, support, improve
        and develop our business.
    
    
        In particular, we may use your information to contact you for your views on our
        services and to notify you occasionally about important changes or developments
        to the website or our services. Further, where you have consented, we might also
        use your information to let you know by email about other products and services
        which we offer which may be of interest to you. If you change your mind about being
        contacted in the future, please let us know.
    
    
        DISCLOSURE OF YOUR INFORMATION
    
        The information you provide to us may be accessed by or given to third parties some
        of whom may be located outside the European Economic Area who act for us for the
        purposes set out in this policy or for other purposes approved by you. Those parties
        process information, fulfil and deliver orders, process credit card payments and
        provide support services on our behalf. We may also pass aggregate information on
        the usage of our website to third parties but this will not include information
        that can be used to identify you.
    
    
        Where you have consented when providing us with your details, we may also allow
        other companies in our group, to contact you occasionally about products and services
        which may be of interest to you. They may contact you by e-mail. If you change your
        mind about being contacted by these companies in the future, please let us know
        at SDS@oad-display.com.
    
    
        Finally, if our business enters into a joint venture with or is sold to or merged
        with another business entity, your information may be disclosed to our new business
        partners or owners.
    
    
        Countries outside the European Economic Area do not always have strong data protection
        laws. However, we will always take steps to ensure that your information is used
        by third parties in accordance with this policy.
    
    
        Unless required to do so by law, we will not otherwise share, sell or distribute
        any of the information you provide to us without your consent.
    
    
        COOKIES
    
        Cookies are small amounts of information which we may store on your computer.
    
    
        Unless you have indicated your objection when disclosing your details to us, our
        system will issue cookies to your computer when you log on to the site. Cookies
        make it easier for you to log on to and use the site during future visits. They
        also allow us to monitor website traffic and to personalise the content of the site
        for you. You may set up your computer to reject cookies by following the relevant
        instructions which can be found at www.aboutcookies.org. In that case, you may not
        be able to use certain features on our site. If you do not wish to receive cookies
        in the future, please let us know at 
            SDS@oad-display.com
    
    
        SECURITY AND DATA RETENTION
    
        We employ security measures to protect your information from access by unauthorised
        persons and against unlawful processing, accidental loss, destruction and damage.
        We will retain your information for a reasonable period or as long as the law requires.
    
    
        ACCESSING AND UPDATING
    
        You are entitled to see the information held about you and you may ask us to make
        any necessary changes to ensure that it is accurate and kept up to date. If you
        wish to do this, please contact us at SDS@oad-display.com We are entitled
        by law to charge a fee of £10 to meet our costs in providing you with details of
        the information we hold about you.
    
    
        CHANGES TO OUR PRIVACY POLICY
    
        Any changes to our privacy policy in the future will be posted to the website and,
        where appropriate, through e-mail notification.
    
    
        CONTACT
    
        All comments, queries and requests relating to our use of your information are welcomed
        and should be addressed to SDS@oad-display.com